Be Beautiful, Not Cruel

We are reposting this blog, that was first posted in 2014, as it has come to our attention that some of the information in the original post was incorrect. In the original post we made the claim that some brands, including Nutrimetics, that have long been perceived as cruelty free, have decided to sell their products in China, which means they must test on animals, a prerequisite for selling to the Chinese market. This information was incorrect as Nutrimetics does not sell to China and does not test their products on animals. We apologise for the mistake. Below is the updated article:

Many of us have become aware that the luxuries of our daily lives, our hair care and beauty products come with a dark side, that they may be tested on animals. Looking for the right logo is important, but there are a few things that you should know as a conscious consumer to help you get what you are paying for when it comes to cruelty-free beauty.

There is great progress happening all over the world when it comes to banning animal testing. The EU have put into place a ban on animal testing for all cosmetic products and their ingredients. Europe is the largest cosmetics market in the world and since the marketing of animal-tested cosmetics is now prohibited there, moving away from animal testing makes good economic and trade sense in addition to simply being the right thing to do.

Other countries have also been modernising; Israel and Norway have had bans on animal testing in place for several years and in 2013 India became the first country in Asia to announce a ban on animal testing for cosmetics. Korea, Brazil and ASEAN are also making strides toward ending cosmetics testing on animals. There is also a strong push to implement the ban here in Australia. To add you voice please sign this petition

When out shopping you should know that companies can print ‘not tested on animals’ on their packaging even if some ingredients they use have been supplied by a third party, who does test on animals. According to Choose Cruelty Free, in Australia, there is no standard legal definition for what cruelty-free is, so companies are free to interpret this as they like. There are some fantastic resources that can help you find the products you are looking for, so get informed and inspired to support the companies who are truly cruelty free and click through on the links listed at the end of this article.

Some companies with a history of no animal testing have been bought by parent companies that don’t share the same ethical standards. Kheil’s, Pureology and The Body Shop can maintain their stance on no animal testing, however the parent company that owns them, L’Oreal, does test on animals for its other products.

It’s a tricky dilemma. Would you continue to purchase a product if you knew that it’s cruelty-free stance was compromised by being owned by a parent company without the same ethical standards? At the end of the day, where does your money end up? Another way of thinking could be that if the more ethical brands that a company owns are growing, the message sent is that these are the products that consumers want, instead of the alternatives.

New laws have recently passed in China stating that all cosmetics being sold in the country MUST be tested on animals. Brands such as Estee Lauder (Clinique, Aveda, Origins, Bobbi Brown), Revlon, Avon and Benefit are selling their products in China. These products must be tested on animals, even if they are not legally required to test their products on animals in any other global market, including Australia. PETA, CCF and other cruelty-free organisations have now removed these brands from their accredited list of cruelty-free cosmetics.

Use these reliable guides to help you find cruelty free products:
Choose Cruelty Free
Leaping Bunny
My Beauty Bunny
Paint It Black

Choosing truly cruelty-free beauty products is not always straightforward. Personally, I try to always buy Australian made products that have been listed by Choose Cruelty Free. Not all of the companies listed on the site carry the Rabbit Logo, but all products listed have been vigorously researched for authentic cruelty-free status.


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