Ethical shopping at the supermarket: Meat and poultry

At we aim to make ethical shopping and eating easy and we’re always open to your feedback on how we can improve what we do. Many people have asked us for more specific information about which brands of meat and poultry they should look for in the supermarket. You have spoken our fellow conscious consumers and we are listening!

Following is a list of higher animal welfare products available in the major supermarkets and other large grocery stores. All of these brands are either certified organic or accredited free range, which means producers must comply with a set of standards and are audited on a regular basis to ensure they do.



This is by no means an exhaustive list of all higher animal welfare meat and poultry available in Australia. There are many small-scale farmers who are producing higher welfare animal products available through butchers, famers markets and online. We hope you will continue to support these producers.

The majority of people do, however, shop in the major supermarkets, which nowdays, due in no small part to ongoing animal welfare campaigns and increasing consumer demand, offer a decent selection of higher welfare animal products (at least in metropolitan areas). Some people may argue that as ethical or conscious consumers we shouldn’t shop in the major supermarkets at all but that is a topic for another blog post (stay tuned!).

If you’d like more information about the animal welfare issues associated with different farming methods (e.g. conventional, free range, organic etc.)  and the different accreditation schemes, please go to our website

Finally, please remember that as consumers each and every one of us has the power to improve the lives of animals by choosing to buy higher animal welfare products. Together we can make a real difference!

P.S. If we have left out a brand of higher animal welfare meat or poultry that you buy from the supermarket, please be sure to let us know. We will cover eggs and dairy in an upcoming post.


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